Denver Website Marketing and Search Engine Optimization

Top Search Engine Ranking

Top ranking websites don't just "happen" - The search engine algorithms that govern the website rankings change monthly on many search engines. It is important to set up your website in a particular manner in order for the search engines to find and rank your website.

Make sure you Don't do the following SEO 101 blackhat tricks:

Creation of numerous sub promotion or "doorway" pages which simply point back to the main site
Visible text keyword stacking
Invisible or "same color as background" keyword stacking
Use of unrelated keywords
Use of invisible or unseen hyperlinks
Extremely long Title or description tags.
Duplication of Title or description tags
Keyword stacking in "Alt Image" Tags
Creation of "Phantom Pixel" - very small or "invisible" images for keyword "Alt Image" tags

Spamming the search engines is bad. You can count on eventually getting caught, and the search engines won't give your money back.

Enough said about what not to do.

Not only is it our job to call upon our knowledge of the latest technology to rank your website, it's our job to make sure you don't get blacklisted on the search engines. Your website can be blacklisted if you're caught spamming the search engines. Even if you previously have been blacklisted, don't give your old website the heave-HO! Some search engines will give you another chance if you (or your webmaster) are a first time offender and you earnestly want to make things right.

What if you already have a website?

Not a problem. There's almost always room to improve. Ask us for a free website consultation.

Why are we different from other search engine optimization companies? We have a money back guarantee on our search engine optimization fees.

THE POWERFUL, UGLY WEBSITE CONCEPT

Have you ever seen an ugly, text intensive website that ranks at or near the top of the search engines? That's not by chance. You see, search engines can't "read" graphics or photos, nor can most of them read programming languages other than html. Those facts are just the beginning of the big search engine picture.

Your website doesn't have to be ugly to be effective. We base our business on creating nice looking, professional websites that rank highly on the search engines.

FLASH....

Many website developers will create dynamic flash presentations on your homepage that won't tell the search engines anything about your website. Not to mention... how many times have you had to hit the "skip intro" button on a flash page so that you could get to the real content?

You can have a flash website which means your entire website is done up in flash webpages OR you can simply have flash graphics on your website. The latter being an easier way to search engine optimize your website if you must use flash.

If you must hurt your website with flash webpages, here is pretty much the only way to get the search engines to find content on your pages:

Simply put, every link into your website should be a text link with your main keywords in it. Also use meta tags. I've read over and over again that meta tags are no longer being used by search engines. But the rule of thumb is that there is no rule of thumb. Be consistent in your webpage setup. Never leave any basic SEO practices out of your webpage as you never know when they will be indexing new or old page constituents.

Search Engine Optimization

Search Engine Optimization (or SEO) is the profession of targeting websites for the top of the search engines . It is surprising how many website developers know nothing about marketing websites by search engine optimization.

Search engine optimization actually begins at the planning stage. A search engine optimized website plan includes a combination of domain name selection, website hosting location and keywords placed strategically throughout your website. That's only scratching the surface of SEO, but that's what you will need to know in order to work with your website developer on your website project. The most important part of search engine optimization is keeping your website relevant to your main theme and valuable to your target market.

What directories feed what search engines? It's not a guessing game. We keep up with the latest trends and changes the search engine results are displaying. If you want a high performance website that ranks on the first page of the search engines, don't just leave it to chance.